These Are the Biggest It-Brands of 2022

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credit: H.F.E. Co Studio

Every year it feels like there are a handful of brands that every celebrity and fashionista is wearing.

Last year, we saw nearly every it-girl rocking brands like Cult Gaia and Staud and, while those brands are definitely still their wardrobes, it looks like many celebs have moved on.

2022 has already seen the rise of brands like Miaou, Jacquememus, Blumarine, and more. And while many of these brands have been around for years — some for decades — it seems like it’s only now that they’re getting the attention they truly deserve.

Check out some of the brands that will be huge in 2022.

Psssst… this article includes affiliate links

1. Miaou


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Founded in 2016, Miaou was founded by designer Alexia Elhaim, who became determined to create the perfect pair of pants. And while her trousers definitely have a cult following, it’s her tops, dresses, and swimwear that have really caught our eye.

Corset-style tops, creative cutouts, and bold floral patterns dominate Miaou’s collection — perfect for anyone who wants to stay ahead of the trends.

The brand isn’t exactly cheap, but luckily they recently launched a super-affordable collection exclusively for Urban Outfitters.

On top of that, the brand is committed to sustainability and received a “Good” rating by Good On You, an independent website that rates brands’ eco-footprint.

As seen on: Alexa Demie, Hailey Bieber, Vanessa Hudgens, Dua Lipa, Sydney Sweeney, Kourtney Kardashian, Madelaine Petsch, Olivia Rodrigo, and more.

2. Jacquemus


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If Jennie Kim’s appearance at the recent Jacquemus show in Hawaii wasn’t enough to convince you that it’s a total it-brand, then we don’t know what would.

The brand was created by Simon Porte Jacquemus when he was only 20 years old, dubbing him a bit of a boy-wonder. Jacquemus has definitely skyrocketed to popularity over the last few years but it wasn’t until recently that their colorful bag Le Chiquito became the bag. Of course, it definitely helps that the bag comes in a “mini” size, just in time for the rise of the mini bag.

As seen on: Alexa Demie, Jennie Kim, Taeyeon, Madelaine Petsch, Perrie Edwards Olivia Culpo, Hailey Bieber, Due Lipa, Gigi Hadid, and more.

3. Blumarine


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Blumarine might have been founded in the ’70s but the brand screams classic ’90s.

The brand offers everything from sheer mini dresses to low-rise cargo pants — all in fun colors and prints.

But perhaps their most notorious piece is their crop cardigan with fur trim. The cardigan comes in a ton of colors and patterns and has become a fan-favorite among celebs and costume designers. The cardigan even made appearances in Euphoria season 2 and Emily in Paris season 2.

As seen on: Due Lipa, Chiara Ferragni, Lisa, Alexa Demie, Ariana Grande, Kourtney Kardashian, Olivia Rodrigo, Bella Hadid, Florence Pugh, Irina Shayk, and more.

4. Danielle Guizio


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One of the newer brands on this list, Danielle Guizio launched her eponymous brand in 2014.

If you love matching sets, slip dresses, corsets, and Clueless-esque plaid sets, then Danielle Guzio definitely has you covered. The brand makes ready-to-wear pieces that would easily fit into anyone’s wardrobe.

As seen on: Sydney Sweeney, Gigi Hadid, Jisoo, Sophie Turner, Bella Hadid, Hailey Bieber, and more.

5. Coperni


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Happen to see Bella Hadid’s super sexy cropped grey suit during Paris Fashion Week? Yup, that was Coperni.

The brand was founded by former Courrèges Creative Directors Sébastien Meyer and Arnaud Vaillant and features a ton of sleek designs and origami-inspired cutouts. They also have a beautiful line of accessories, including their signature Swipe Bag.

As seen on: Bella Hadid, Rihanna, Dua Lipa, Alexa Demie, Hailey Bieber, Lisa, Perrie Edwards, and more.